Meta* was an early pioneer in the Augmented Reality space. I was the Senior Director of Product + UX, and our focus was on using AR for productivity - not just to visualize ideas, but to change the relationship between the user and information into something much more pliable, tangible and declarative. I worked with external companies that wanted to see how this future could potentially transform the way they work - one public example was our project with Dell + Nike that looked at creative tools for designers that harked back to a more hands-on era of craft.